PingMeDoc Brand Campaign
A product-led CeraVe landing page built for shoppers, not search crawlers. It uses your live catalog and existing cart flow, but presents the brand in a more polished, campaign-style format.
Routine
Instead of leaving shoppers to decode the range themselves, this page maps the assortment into simple routine logic: cleanse first, moisturise next, then add smoothing or SPF support only where it makes sense.
Routine Step
Start with a gentle cleanser, follow with a lighter moisturiser, then finish with SPF-led hydration for daytime barrier care.
Best for everyday maintenance and fast product choice.
Routine Step
Use cleanser first, then a richer moisturiser or lotion to lock in hydration and reduce overnight tightness.
Useful for dry, dehydrated or comfort-first routines.
Routine Step
For rough or bumpy skin, keep cleanser and moisturiser stable, then bring in smoothing-care only where exfoliation support is needed.
Keeps the barrier story intact while narrowing by concern.
