

100% vegan, PETA-certified, made in India
Plum is India's first 100% vegan beauty brand — PETA-certified cruelty-free, paraben-free, SLS-free, made in India. Affordable, evidence-led skincare for everyday use.
Licensed Pharmacy
Verified & regulated
100% Genuine
Authorised distributors
Secure Checkout
UPI, cards, netbanking
Pan-India Delivery
Tracked shipments
Jump straight to the part of the Plum range you need.
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What is Plum best at helping with?
Plum was founded by Shankar Prasad in 2014 as India's first dedicated vegan beauty brand. Today it spans skincare, hair care, body care and makeup — all 100% vegan, PETA-certified cruelty-free, made in India.
The catalog covers Green Tea (for oily / acne-prone skin), Mandarin (for dull skin), Bright Years (anti-ageing), Beauty Sleep (overnight), Plum Body Lovin' (body care), and BodyLovin' / Plum Eye Magic (makeup).
Reasonable prices, transparent ingredient lists, attractive packaging — Plum is the everyday-good-enough option for millennials and Gen-Z women who care about ethical sourcing and don't want to overspend.
What’s actually in the Plum range — and why it works.
Green Tea Extract
Plum's signature anti-acne actives — antibacterial, antioxidant, oil-controlling.
Vitamin C (Mandarin)
15% Vitamin C with mandarin extract — brightens and evens skin tone.
Niacinamide
Featured in multiple ranges — pore refining, brightening, barrier-supporting.
Squalane
Plant-derived squalane (not animal-source) for hydration in many moisturisers.
Yes — we source Plum products through authorised distributors and verify batch numbers on receipt. You get the same authentic product as in any reputed retail pharmacy.
It depends on the product. Items marked 'Rx' on the card require a valid prescription, which our licensed pharmacists verify before dispatch. OTC items ship without a prescription.
Standard couriered delivery across India is 2–5 business days depending on serviceability. Chennai express delivery is available where the route is enabled.
Sealed, unopened OTC products are returnable within 7 days of delivery. Prescription medicines, refrigerated items and partially-used packs are non-returnable for safety reasons.
Brand pages are organised for easy browsing — they don’t imply endorsement or partnership beyond stocking the brand’s products. Prescription medicines are dispensed only against a valid prescription verified by our licensed pharmacists.