Transparent labels, single-active serums
Minimalist (now part of HUL) brought transparent, single-active skincare to India. Every product clearly states the active and its concentration — no hidden 'proprietary blends', no marketing fluff.
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Pan-India Delivery
Tracked shipments
Jump straight to the part of the Minimalist range you need.
Niacinamide range
5% and 10% Niacinamide serums and moisturisers
🍊Vitamin C range
10% and 20% Vitamin C serums (Ethyl Ascorbic Acid)
🎯Acne actives
Salicylic 2%, AHA-BHA face wash, Benzoyl Peroxide
✨Retinol & anti-aging
Retinol 0.3%, Retinaldehyde, Peptide ranges
☀️Sunscreen
SPF 30, 50, 60 — multi-vitamin formulations
🌊Hyaluronic & hydration
Hyaluronic Acid 2%, Polyglutamic Acid, Ceramide range
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What is Minimalist best at helping with?
Acne & blemishes
Salicylic 2% serum + face wash. Benzoyl Peroxide 2.5% for resistant acne.
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Dullness & dark spots
Vitamin C 10% / 20% + Alpha Arbutin 2% for everyday brightening.
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Fine lines & ageing
Retinol 0.3% Squalane Mix or Retinaldehyde 0.1%.
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Dryness & dehydration
Hyaluronic Acid 2% + B5 + Polyglutamic Acid for layered hydration.
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Open pores & oiliness
Niacinamide 5% or 10% serum — strengthens barrier, refines pores.
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Minimalist (originally founded in 2020 by Mohit and Rahul Yadav) disrupted Indian skincare with a radical idea: tell consumers exactly what's in the bottle. Every product has the active ingredient and its percentage in the name (Niacinamide 5%, Salicylic 2%, Retinol 0.3% etc.) — no mystery formulations.
The catalog spans niacinamide, vitamin C, salicylic acid, retinol, hyaluronic acid, alpha arbutin and other industry-standard actives at well-tolerated concentrations. Vegan, fragrance-free, paraben-free. Manufactured in India in dermatology-grade facilities.
Now part of HUL's Beauty Wellness portfolio, but the founding principles — single hero active, transparent labelling, fair pricing — remain. The brand of choice for skincare beginners and people who want to know exactly what they're putting on their skin.
What’s actually in the Minimalist range — and why it works.
Niacinamide (Vitamin B3)
Minimalist's hero ingredient — 5% (gentle) or 10% (advanced). Reduces pores, evens tone, strengthens barrier.
Ethyl Ascorbic Acid (stable Vitamin C)
The stable derivative used in Minimalist's 10% and 20% Vitamin C serums — won't oxidise like L-Ascorbic Acid.
Salicylic Acid (BHA)
2% BHA — oil-soluble exfoliant for acne and clogged pores.
Retinol
0.3% in squalane — well-tolerated retinoid for beginners. Step up to Retinaldehyde 0.1% for more advanced users.
Alpha Arbutin
2% — gentle, stable tyrosinase inhibitor for fading hyperpigmentation.
Brand pages are organised for easy browsing — they don’t imply endorsement or partnership beyond stocking the brand’s products. Prescription medicines are dispensed only against a valid prescription verified by our licensed pharmacists.
