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Transparent labels, single-active serums
Minimalist (now part of HUL) brought transparent, single-active skincare to India. Every product clearly states the active and its concentration — no hidden 'proprietary blends', no marketing fluff.
Licensed Pharmacy
Verified & regulated
100% Genuine
Authorised distributors
Secure Checkout
UPI, cards, netbanking
Pan-India Delivery
Tracked shipments
Jump straight to the part of the Minimalist range you need.
Niacinamide range
5% and 10% Niacinamide serums and moisturisers
🍊Vitamin C range
10% and 20% Vitamin C serums (Ethyl Ascorbic Acid)
🎯Acne actives
Salicylic 2%, AHA-BHA face wash, Benzoyl Peroxide
✨Retinol & anti-aging
Retinol 0.3%, Retinaldehyde, Peptide ranges
☀️Sunscreen
SPF 30, 50, 60 — multi-vitamin formulations
🌊Hyaluronic & hydration
Hyaluronic Acid 2%, Polyglutamic Acid, Ceramide range
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What is Minimalist best at helping with?
Acne & blemishes
Salicylic 2% serum + face wash. Benzoyl Peroxide 2.5% for resistant acne.
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Dullness & dark spots
Vitamin C 10% / 20% + Alpha Arbutin 2% for everyday brightening.
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Fine lines & ageing
Retinol 0.3% Squalane Mix or Retinaldehyde 0.1%.
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Dryness & dehydration
Hyaluronic Acid 2% + B5 + Polyglutamic Acid for layered hydration.
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Open pores & oiliness
Niacinamide 5% or 10% serum — strengthens barrier, refines pores.
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Minimalist (originally founded in 2020 by Mohit and Rahul Yadav) disrupted Indian skincare with a radical idea: tell consumers exactly what's in the bottle. Every product has the active ingredient and its percentage in the name (Niacinamide 5%, Salicylic 2%, Retinol 0.3% etc.) — no mystery formulations.
The catalog spans niacinamide, vitamin C, salicylic acid, retinol, hyaluronic acid, alpha arbutin and other industry-standard actives at well-tolerated concentrations. Vegan, fragrance-free, paraben-free. Manufactured in India in dermatology-grade facilities.
Now part of HUL's Beauty Wellness portfolio, but the founding principles — single hero active, transparent labelling, fair pricing — remain. The brand of choice for skincare beginners and people who want to know exactly what they're putting on their skin.
What’s actually in the Minimalist range — and why it works.
Niacinamide (Vitamin B3)
Minimalist's hero ingredient — 5% (gentle) or 10% (advanced). Reduces pores, evens tone, strengthens barrier.
Ethyl Ascorbic Acid (stable Vitamin C)
The stable derivative used in Minimalist's 10% and 20% Vitamin C serums — won't oxidise like L-Ascorbic Acid.
Salicylic Acid (BHA)
2% BHA — oil-soluble exfoliant for acne and clogged pores.
Retinol
0.3% in squalane — well-tolerated retinoid for beginners. Step up to Retinaldehyde 0.1% for more advanced users.
Alpha Arbutin
2% — gentle, stable tyrosinase inhibitor for fading hyperpigmentation.
Yes — we source Minimalist products through authorised distributors and verify batch numbers on receipt. You get the same authentic product as in any reputed retail pharmacy.
It depends on the product. Items marked 'Rx' on the card require a valid prescription, which our licensed pharmacists verify before dispatch. OTC items ship without a prescription.
Standard couriered delivery across India is 2–5 business days depending on serviceability. Chennai express delivery is available where the route is enabled.
Brand pages are organised for easy browsing — they don’t imply endorsement or partnership beyond stocking the brand’s products. Prescription medicines are dispensed only against a valid prescription verified by our licensed pharmacists.
Sealed, unopened OTC products are returnable within 7 days of delivery. Prescription medicines, refrigerated items and partially-used packs are non-returnable for safety reasons.
