Skin Brightening & Pigmentation

Skin pigmentation — including dark spots, melasma, and uneven skin tone — is one of the most common dermatological concerns in India. Excess melanin production can be triggered by sun exposure, hormonal changes, inflammation, or injury.

Vitamin C (L-ascorbic acid) is a potent antioxidant that brightens skin by inhibiting melanin production and neutralizing free radicals. Look for serums with 10-20% vitamin C at low pH for maximum effectiveness. Store in dark bottles away from sunlight.

Other effective brightening ingredients include niacinamide (vitamin B3), alpha arbutin, kojic acid, azelaic acid, and tranexamic acid. These work by different mechanisms and can be combined for enhanced results. Sunscreen is essential — any brightening routine without sun protection will be ineffective.